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Risks deter but pleasure allure: is pleasure more important?

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dc.date.accessioned 2016-02-01 en
dc.date.accessioned 2020-02-19T16:28:11Z
dc.date.available 2020-02-19T16:28:11Z
dc.date.issued 2016-02-01 en
dc.identifier.uri http://hdl.handle.net/20.500.11910/1637
dc.description.abstract The pursuit of unhealthy behaviors, such as smoking or binge drinking, not only carries various downside risks, but also provides pleasure. A parsimonious model, used in the literature to explain the decision to pursue an unhealthy activity, represents that decision as a tradeoff between risks and benefits. We build on this literature by surveying a rural population in South Africa to elicit the perceived riskiness and the perceived pleasure for various risky activities and to examine how these perceptions relate to the pursuit of four specific unhealthy behaviors: frequent smoking, problem drinking, seatbelt nonuse, and risky sex. We show that perceived pleasure is a significant predictor for three of the behaviors and that perceived riskiness is a significant predictor for two of them. We also show that the correlation between the riskiness rating and behavior is significantly different from the correlation between the pleasure rating and behavior for three of the four behaviors. Finally, we show that the effect of pleasure is significantly greater than the effect of riskiness in determining drinking and risky sex, while the effects of pleasure and riskiness are not different from each other in determining smoking and seatbelt nonuse. We discuss how our findings can be used to inform the design of health promotion strategies. en
dc.format.medium Print en
dc.publisher Judgement and Decision Making en
dc.subject RISK BEHAVIOUR en
dc.subject HEALTH en
dc.subject SEXUAL BEHAVIOUR en
dc.subject ALCOHOL ABUSE en
dc.subject TOBACCO USE en
dc.subject DRINKING AND DRIVING en
dc.title Risks deter but pleasure allure: is pleasure more important? en
dc.type Journal Article en
dc.description.version Y en
dc.ProjectNumber N/A en
dc.Volume 10(3) en
dc.BudgetYear 2015/16 en
dc.ResearchGroup HIV/AIDS, STIs and TB en
dc.SourceTitle Judgment and Decision Making en
dc.PlaceOfPublication Florida, USA en
dc.ArchiveNumber 8990 en
dc.PageNumber 204-218 en
dc.outputnumber 7782 en
dc.bibliographictitle Chao, L-W., Szrek, H., Leite, R., Peltzer, K. & Ramlagan, S. (2015) Risks deter but pleasure allure: is pleasure more important?. <i>Judgment and Decision Making</i>. 10(3):204-218. en
dc.publicationyear 2015 en
dc.contributor.author1 Chao, L-W. en
dc.contributor.author2 Szrek, H. en
dc.contributor.author3 Leite, R. en
dc.contributor.author4 Peltzer, K. en
dc.contributor.author5 Ramlagan, S. en


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