Surveys and supplements

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Cowling, L. & Hadland, A. (2008) Surveys and supplements. In: Berger, G. & Barratt, E. The extraordinary editor: a handbook for South African media leaders. Johannesburg: South African National Editors' Forum (Sanef). 124. http://hdl.handle.net/20.500.11910/5008

http://hdl.handle.net/20.500.11910/5008
 
Abstract:
As print publications battle for profitability within the business cycle, there is growing pressure to appeal more directly to advertisers, to tailor-make products and deliver audiences in a host of new ways.
Reference:
If you would like to obtain a copy of this Research Output, please contact the Research Outputs curators at researchoutputs@hsrc.ac.za

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25 Aug 2015
 
ADVERTISING INDUSTRY
MEDIA POLICY
RESEARCH
 
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