Title:

Event marketing

Authors:

Shukla, N.; Nuntsu, N.
Output Type: Chapter in Monograph
Department: Social Aspects of HIV/AIDS and Health
Budget year: 2004/05
Publication year: 2004
Archive number: 3528
URI: http://hdl.handle.net/20.500.11910/7074

Citation:

Shukla, N. & Nuntsu, N. (2004) Event marketing. In: Tissiopoulos, D. (ed). <i>Event management: a professional and developmental approach</i>. 2nd ed. Lansdowne: Juta Academic. 252-295.

Abstract:

The aim of this chapter is to study issues relating to event marketing. Event marketing needs to be creative, centralised, focused and leveraged to create the maximum return on event.

Keywords:

EVENT MANAGEMENT
MARKETING
 

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