Citation:
Shukla, N. & Nuntsu, N. (2004) Event marketing. In: Tissiopoulos, D. (ed). <i>Event management: a professional and developmental approach</i>. 2nd ed. Lansdowne: Juta Academic. 252-295.
Abstract:
The aim of this chapter is to study issues relating to event marketing. Event marketing needs to be creative, centralised, focused and leveraged to create the maximum return on event.
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