Show simple item record 2005-12-09 en 2020-02-20T09:21:34Z 2020-02-20T09:21:34Z 2015-08-25 en
dc.description.abstract The aim of this chapter is to study issues relating to event marketing. Event marketing needs to be creative, centralised, focused and leveraged to create the maximum return on event. en
dc.format.medium Print en
dc.publisher Juta Academic en
dc.relation.hasversion 2nd en
dc.subject EVENT MANAGEMENT en
dc.subject MARKETING en
dc.title Event marketing en
dc.type Chapter in Monograph en
dc.BudgetYear 2004/05 en
dc.ResearchGroup Social Aspects of HIV/AIDS and Health en
dc.SourceTitle Event management: a professional and developmental approach en
dc.SourceTitle.Editor Tissiopoulos, D. en
dc.PlaceOfPublication Lansdowne en
dc.ArchiveNumber 3528 en
dc.PageNumber 252-295 en
dc.outputnumber 2083 en
dc.bibliographictitle Shukla, N. & Nuntsu, N. (2004) Event marketing. In: Tissiopoulos, D. (ed). <i>Event management: a professional and developmental approach</i>. 2nd ed. Lansdowne: Juta Academic. 252-295. en
dc.publicationyear 2004 en
dc.contributor.author1 Shukla, N. en
dc.contributor.author2 Nuntsu, N. en

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