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New women, old messages?: constructions of femininities, race and hypersexualised bodies in selected South African magazines, 2003-2006

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dc.date.accessioned 2009-03-12 en
dc.date.accessioned 2020-02-20T03:15:23Z
dc.date.available 2020-02-20T03:15:23Z
dc.date.issued 2015-08-25 en
dc.identifier.uri http://hdl.handle.net/20.500.11910/5012
dc.description.abstract This article discusses the ways in which racialised femininities are differently presented as hyper(hetero)sexual in three South African magazines targeting female readers - Femina, Fair Lady and True Love - between 2003 and 2006. I argue that the bodily work women are expected to perform is determined by constructs of race, where women are advised to regulate and control their physical bodies as a means of maintaining (hetero)sexual desirability or becoming (hetero)sexually desirable. I discuss how the racist portrayal of black womanhood in magazine advertisements that target white female readers of Femina and Fair Lady are sexualised in ways that define the black female body as alluring and exotic. My discussion reveals that the privileging of white heterofemininity in all three magazines as normative and ideal, simultaneously defines black women as the embodiment of a racialised (hetero)sexuality at times mediated by essentialist ideas of Africa which echoes racist colonial discourse and defines black women as essentially different. en
dc.format.medium Print en
dc.subject SEXUAL BEHAVIOUR en
dc.subject RACIAL SEGREGATION en
dc.subject WOMEN en
dc.subject MAGAZINES en
dc.title New women, old messages?: constructions of femininities, race and hypersexualised bodies in selected South African magazines, 2003-2006 en
dc.type Journal Article en
dc.description.version Y en
dc.Volume 35(1) en
dc.BudgetYear 2008/09 en
dc.ResearchGroup Democracy and Governance en
dc.SourceTitle Social Dynamics en
dc.ArchiveNumber 5684 en
dc.PageNumber 137-148 en
dc.outputnumber 4228 en
dc.bibliographictitle Sanger, N. (2009) New women, old messages?: constructions of femininities, race and hypersexualised bodies in selected South African magazines, 2003-2006. <i>Social Dynamics</i>. 35(1):137-148. en
dc.publicationyear 2009 en
dc.contributor.author1 Sanger, N. en


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