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The third arm: new forms of 'paid-for' content in the South African print media and the implication for media credibility and journalistic practice

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dc.date.accessioned 2006-11-15 en
dc.date.accessioned 2021-03-02T16:16:29Z
dc.date.available 2021-03-02T16:16:29Z
dc.date.issued 2015-08-25 en
dc.identifier.uri http://hdl.handle.net/20.500.11910/6380
dc.description Paper presented at the SACOMM Conference: 'Creating the media' en
dc.description.abstract It has been argued that commercialism poses one of the gravest challenges to the autonomy and integrity of the South African media in the post 1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising in particular, developing the kind of content that advertisers most desire. These included niched supplements, special sections and advertorial pages and surveys. But. Along with growing their 'paid-for' content, many publications appear to be failing to signal adequately when content has been paid for by advertisers and when it was not. This paper identifies the development of a third arm, a new trend in paid-for content in the SA print media. Through a case study of independent newspapers special projects divisions, a review of the literature and a focus group element, this paper examines the shape and possible implications of this new trend. en
dc.format.medium Print en
dc.subject MEDIA SECTOR en
dc.subject JOURNALISM en
dc.subject ADVERTISING INDUSTRY en
dc.title The third arm: new forms of 'paid-for' content in the South African print media and the implication for media credibility and journalistic practice en
dc.type Conference or seminar papers en
dc.BudgetYear 2006/07 en
dc.ResearchGroup Society, Culture and Identity en
dc.ArchiveNumber 4266 en
dc.URL http://ktree.hsrc.ac.za/doc_read_all.php?docid=2875 en
dc.outputnumber 2812 en
dc.bibliographictitle Hadland, A. (2006) The third arm: new forms of paid-for content in the South African print media and the implication for media credibility and journalistic practice. (Paper presented at the SACOMM Conference: Creating the media). http://hdl.handle.net/20.500.11910/6380 en
dc.publicationyear 2006 en
dc.contributor.author1 Hadland, A. en


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