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The church of baseball, the fetish of Coca-Cola and the potlatch of rock 'n roll: theoretical models for the study of religion in American popular culture

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dc.date.accessioned 2004-06-02 en
dc.date.accessioned 2020-02-20T10:51:35Z
dc.date.available 2020-02-20T10:51:35Z
dc.date.issued 2015-08-25 en
dc.identifier.uri http://hdl.handle.net/20.500.11910/7766
dc.description.abstract Isn't religion part of American popular culture? Do we find it only in churches, synagogues. Mosques, and temples or is it also present in our daily lives? What if we were tot take seriously seemingly casual assertions that baseball operates like a church, Coca-Cola is a sacred object, or that the pop song "Louie, Louie" offers us religious meaning? In recent years scholars have turned to the analysis of religion in American culture it help us understand on only the character of religion but the ways in which the very term "religion" is continually redefined applied and extended in cultural discourses and practices. Through this attempt to account for religion's role in popular American culture, academic models of religion are undergoing revision and their application expanded. In this essay, the author explores popular accounts of baseball, Coca-Cola, and rock 'n roll as representing three different theoretical models - church, fetish and potlatch - for analyzing religion in American popular culture. He shows us how each of these three models help us see the degree to which baseball, Coca-Cola and rock 'n rill might be seen as manifestations of religion,. Through his analysis, religion is revealed not only as an intellectual concept but also as a figure of speech whose meaning is continually subject to metaphorical play. en
dc.format.medium Print en
dc.publisher Routledge en
dc.subject UNITED STATES OF AMERICA en
dc.subject RELIGION en
dc.subject CULTURE en
dc.title The church of baseball, the fetish of Coca-Cola and the potlatch of rock 'n roll: theoretical models for the study of religion in American popular culture en
dc.type Chapter in Monograph en
dc.BudgetYear 2003/04 en
dc.ResearchGroup Social Cohesion and Integration en
dc.SourceTitle Religion and American culture: a reader en
dc.SourceTitle.Editor Hackett, D.G. en
dc.PlaceOfPublication New York en
dc.ArchiveNumber 3040 en
dc.PageNumber 467-480 en
dc.outputnumber 1358 en
dc.bibliographictitle Chidester, D. (2003) The church of baseball, the fetish of Coca-Cola and the potlatch of rock 'n roll: theoretical models for the study of religion in American popular culture. In: Hackett, D.G. (ed). <i>Religion and American culture: a reader</i>. New York: Routledge. 467-480. en
dc.publicationyear 2003 en
dc.contributor.author1 Chidester, D. en


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