Citation:
Ranchod, R. (2016) The quest for 'three thirds' : the ANC's 2014 election campaign. In: Plaatjies, D., Chitiga-Mabugu, M., Hongoro, C., Meyiwa, T., Nkondo, M. & Nyamnjoh, F. (eds).<i>State of the Nation South Africa 2016: who is in charge?: mandates, accountability and contestations in the South African state</i>. Cape Town: HSRC Press. 107-123.
Abstract:
This chapter examines the means by which the ANC utilises its discursive power, the power it derives through its political communications, in election campaigns to retain political primacy in democratic South Africa.
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