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From Alexa to Siri and the GDPR: the gendering of virtual personal assistants and the role of data protection impact assessments

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dc.date.accessioned 2020-02-26T11:15:04Z
dc.date.available 2020-02-26T11:15:04Z
dc.date.issued 2020-02-26 en
dc.identifier.uri http://hdl.handle.net/20.500.11910/15150
dc.description.abstract With female names, voices and characters, artificially intelligent Virtual Personal Assistants such as Alexa, Cortana, and Siri appear to be decisively gendered female. Through an exploration of the various facets of gendering at play in the design of Siri, Alexa and Cortana, we argue that this gendering of VPAs as female may pose a societal harm, insofar as they reproduce normative assumptions about the role of women as submissive and secondary to men. In response, this article turns to examine the potential role and scope of data protection law as one possible solution to this problem. In particular, we examine the role of data privacy impact assessments that highlight the need to go beyond the data privacy paradigm, and require data controllers to consider and address the social impact of their products. en
dc.format.medium Print en
dc.publisher Elsevier en
dc.subject DATA PROTECTION IMPACT ASSESSMENTS en
dc.subject GENERAL DATA PROTECTION REGULATION (GDPR) en
dc.subject ARTIFICIAL INTELLIGENCE (AI) en
dc.title From Alexa to Siri and the GDPR: the gendering of virtual personal assistants and the role of data protection impact assessments en
dc.type Journal Article en
dc.description.version Y en
dc.ProjectNumber N/A en
dc.Volume 12(7) en
dc.BudgetYear 2019/20 en
dc.ResearchGroup Research Use and Impact Assessment en
dc.SourceTitle Computer Law and Security Review en
dc.PlaceOfPublication Amsterdam en
dc.ArchiveNumber 11209 en
dc.PageNumber Online en
dc.outputnumber 10331 en
dc.bibliographictitle Loideain, N.N. & Adams, R. (2019) From Alexa to Siri and the GDPR: the gendering of virtual personal assistants and the role of data protection impact assessments. <i>Computer Law and Security Review</i>. 12(7):Online. en
dc.publicationyear 2019 en
dc.contributor.author1 Loideain, N.N. en
dc.contributor.author2 Adams, R. en


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