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The effectiveness of Twitter as a tertiary education stakeholder communication tool: a case of #FeesMustFall in South Africa

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dc.date.accessioned 2021-04-30T21:15:41Z
dc.date.available 2021-04-30T21:15:41Z
dc.date.issued 2020-04-14 en
dc.identifier.uri http://hdl.handle.net/20.500.11910/15253
dc.description Paper presented at the 11th International Conference, SCSM 2019- Held as Part of the 21st HCI International Conference, Orlando, USA, 26-31 July en
dc.description.abstract Twitter has been a prevailing proxy in activating South Africa???s #FeesMustFall student movement. This research explores whether or not, social media enables effective student online activism. In contentious periods, it is crucial to determine an effective means of conflict resolution within tertiary education, via information and telecommunication technology. This case study analyses a gross total of 567,533 tweets, sampling the student movement???s inceptional years of 2015 and 2016. Frameworking this enormous engagement using big data requires a mixed research approach. Using a big data conceptual framework, this paper prioritises trend lines over headlines. The findings suggests a methodological problem for South African researchers, university practitioners, and social science scholars to collaborate ensuring long-term success of a microblogging data management value chain within a tertiary education specific ecosystem. A South African higher education microblogging environment which collectively explores local inter-campus microblogging for public engagement. The Big Data V-Model can inform higher education stakeholders of public engagement effectiveness on five different qualitative and quantitative factors. In this process, key big data opportunities and issues can be addressed promptly and appropriately to the respective campus issues. en
dc.format.medium Print en
dc.subject TWITTER en
dc.subject SOCIAL MEDIA en
dc.subject #RHODESMUSTFALL en
dc.subject HIGHER EDUCATION en
dc.subject COMMUNICATION MEDIUMS en
dc.title The effectiveness of Twitter as a tertiary education stakeholder communication tool: a case of #FeesMustFall in South Africa en
dc.type Conference or seminar papers en
dc.ProjectNumber N/A en
dc.BudgetYear 2019/20 en
dc.ResearchGroup Education and Skills Development en
dc.ArchiveNumber 11302 en
dc.URL http://ktree.hsrc.ac.za/doc_read_all.php?docid=22646 en
dc.outputnumber 10281 en
dc.bibliographictitle Makhubu, N. & Budree, A. (2019) The Effectiveness of Twitter as a tertiary education stakeholder communication tool: a case of #FeesMustFall in South Africa. (Paper presented at the 11th International Conference, SCSM 2019- Held as Part of the 21st HCI International Conference, Orlando, USA, 26-31 July). http://hdl.handle.net/20.500.11910/15253 en
dc.publicationyear 2019 en
dc.contributor.author1 Makhubu, N. en
dc.contributor.author2 Budree, A. en


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