Exploring market barriers

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dc.date.accessioned 2011-02-08 en
dc.date.accessioned 2023-07-24T16:01:33Z
dc.date.available 2023-07-24T16:01:33Z
dc.date.issued 2015-08-25 en
dc.identifier.uri http://hdl.handle.net/20.500.11910/3946
dc.description.abstract This paper shows how the market barriers that brands face can be measured in combination with attitudinal equity to produce a close estimation of market share and a means to determine the relative success individual brands are having in dealing with business challenges in a common market. Through analysis of a Synovate database holding results of several hundred surveys employing a market barrier question and attitudinal equity questions, this paper explores the impact of market barriers across countries and across product type categories. Particular reference is made to the retail, automotive and fmcg category for comparative purposes. en
dc.format.medium Print en
dc.subject MARKET ACCESS en
dc.title Exploring market barriers en
dc.type Journal Article en
dc.description.version Y en
dc.ProjectNumber N/A en
dc.Volume 52(6) en
dc.BudgetYear 2010/11 en
dc.ResearchGroup Population Health, Health Systems and Innovation en
dc.SourceTitle International Journal of Market Research en
dc.ArchiveNumber 6668 en
dc.PageNumber 1-26 en
dc.outputnumber 5319 en
dc.bibliographictitle Parker, S., Don, B. & McLoughlin, K. (2010) Exploring market barriers. International Journal of Market Research. 52(6):1-26. http://hdl.handle.net/20.500.11910/3946 http://hdl.handle.net/20.500.11910/3946 en
dc.publicationyear 2010 en
dc.contributor.author1 Parker, S. en
dc.contributor.author2 Don, B. en
dc.contributor.author3 McLoughlin, K. en

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