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Advertising in the news: paid-for content and the South African print media

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dc.date.accessioned 2007-02-22 en
dc.date.accessioned 2020-04-29T08:16:03Z
dc.date.available 2020-04-29T08:16:03Z
dc.date.issued 2015-08-25 en
dc.identifier.isbn 0796921833 en
dc.identifier.uri https://www.hsrcpress.ac.za/books/advertising-in-the-news en
dc.identifier.uri http://hdl.handle.net/20.500.11910/6229
dc.description.abstract The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising, in particular, developing the content that advertisers most desire content that creates what Herman and Chomsky called a "buying mood" for their products. These include niched supplements, special sections and advertorial pages (surveys) as well as a new trend in paid-for content in the South African print media, identified in this study: the development of a "third arm". This monograph, which derives from original recent research conducted by the Human Sciences Research Council and the University of the Witwatersrand's Media Observatory, looks at the range of strategies employed in the print sector to develop paid-for content, and notes the problems and practices that may arise from such strategies and the potential consequences for editorial content, journalistic practice and for readers. The authors survey the literature and the regulatory environment, examine several case studies, interview a number of influential media managers and analyse the results of focus-group research, held to determine the effectiveness with which paid-for content is signalled in the South African print media. The publication provides important insights into issues of editorial integrity, profitability, media ethics, trust and the consolidation of democracy. This controversial work will spark particular interest among staff and management of newspapers and magazines, advertising managers, media academics and students. Anyone who reads newspapers or magazines should also be sensitised to the trends sketched in this work. en
dc.format.medium Print en
dc.publisher HSRC Press en
dc.subject MEDIA SECTOR en
dc.title Advertising in the news: paid-for content and the South African print media en
dc.type Monograph (Book) en
dc.description.version Y en
dc.BudgetYear 2006/07 en
dc.ResearchGroup Democracy and Governance en
dc.PlaceOfPublication Cape Town en
dc.ArchiveNumber 4404 en
dc.outputnumber 2972 en
dc.bibliographictitle Hadland, A., Cowling, L. & Tabe, B.F.T. (2007) <i>Advertising in the news: paid-for content and the South African print media. </i> Cape Town: HSRC Press. en
dc.publicationyear 2007 en
dc.contributor.author1 Hadland, A. en
dc.contributor.author2 Cowling, L. en
dc.contributor.author3 Tabe, B.F.T. en

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