Event marketing

dc.date.accessioned	2005-12-09	en
dc.date.accessioned	2022-08-18T01:02:44Z
dc.date.available	2022-08-18T01:02:44Z
dc.date.issued	2015-08-25	en
dc.identifier.uri	http://hdl.handle.net/20.500.11910/7074
dc.description.abstract	The aim of this chapter is to study issues relating to event marketing. Event marketing needs to be creative, centralised, focused and leveraged to create the maximum return on event.	en
dc.format.medium	Print	en
dc.publisher	Juta Academic	en
dc.relation.hasversion	2nd	en
dc.subject	EVENT MANAGEMENT	en
dc.subject	MARKETING	en
dc.title	Event marketing	en
dc.type	Chapter in Monograph	en
dc.BudgetYear	2004/05	en
dc.ResearchGroup	Social Aspects of HIV/AIDS and Health	en
dc.SourceTitle	Event management: a professional and developmental approach	en
dc.SourceTitle.Editor	Tissiopoulos, D.	en
dc.PlaceOfPublication	Lansdowne	en
dc.ArchiveNumber	3528	en
dc.PageNumber	252-295	en
dc.outputnumber	2083	en
dc.bibliographictitle	Shukla, N. & Nuntsu, N. (2004) Event marketing. In: Tissiopoulos, D. (ed).Event management: a professional and developmental approach. 2nd ed. Lansdowne: Juta Academic. 252-295. http://hdl.handle.net/20.500.11910/7074	en
dc.publicationyear	2004	en
dc.contributor.author1	Shukla, N.	en
dc.contributor.author2	Nuntsu, N.	en

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